FUJIYA USA Official Online Store

Fujiya’s Classics,
Fresh Surprises,
Every Month

Over a Century of Tweet
Tradition,
Curated for You

📦 Order Schedule: Orders placed from the 16th to the 15th ship at the end of the month.

A Legacy of
Japanese Sweets since 1910

For more than a century, Fujiya has been a pioneer in Japanese confectionery, bringing smiles to generations through our sweets. Guided by the belief that “Smiles make the heartful world,” we continue to share the joy of authentic Japanese treats.

Japan's First National Cake Chain

A pioneer in nationwide cake retail in Japan.

1,000+ Stores in Japan

A broad retail network across the country.

100+ Years of History

Serving customers for over a century.

Japan's First National Cake Chain

A pioneer in nationwide cake retail in Japan.

1,000+ Stores in Japan

A broad retail network across the country.

100+ Years of History

Serving customers for over a century.

Monthly Peko Box

Unbox new delights monthly with Fujiya’s subscription. Our monthly subscription delivers a different box of authentic Fujiya sweets to your door.

A monthly mix of Japanese snacks & candy, plus limited-edition items

Duties & Taxes Included (DDP)

Official Fujiya selection, shipped from Japan

Every month includes a Peko surprise

Fujiya's Classics

Peko chan

What is Fujiya’s Peko-chan?

Peko-chan is the iconic mascot of Fujiya, a long-established Japanese confectionery company. She is a cheerful girl character known for her trademark pose with her tongue playfully sticking out, and she has been loved in Japan for decades as the symbol of Fujiya’s sweets and shops.

Peko-chan’s History (1950~1970)

Peko-chan debuted in the 1950s as a papier-mâché doll, winning hearts with her charming expression and bobbing head. She embraced seasonal and trendy fashions and took part in activities beyond the stores, including traffic safety campaigns and even joining an Antarctic expedition team. Appearing on TV and in magazines, she became a beloved icon for children. Though her materials evolved from paper to plastic, her timeless charm remains unchanged.

Peko-chan’s History (1950~1970)

In the early 1980s, Peko-chan regained popularity as the character boom and growing figure culture attracted fans of all ages. Fujiya introduced a Peko-chan Christmas Year Plate in 1991, broadening her cross-generational appeal. The character “Dog” debuted in 1995, and in 1998 Peko-chan and Poko-chan became two of the first three-dimensional trademarks registered in Japan.

Peko-chan’s History (2000~)

Since 1998, Peko-chan’s bobblehead-style dolls have been produced, but her eyes underwent a subtle change in 2006. They were updated to the so-called “giza eyes,” featuring a distinctive white highlight. In addition, the basic costume—switched to a suspender skirt in the 1990s—received a minor update in 2007, bringing back the nostalgic red overalls that fans remember from earlier years.

Learn More About Peko

Peko Items

Pick Now

Peko’s Dream Box – Fujiya Monthly Snack Box Subscription

Sale price$39.99

Monthly snack box subscription shipped from Japan featuring Fujiya sweets and Peko-chan goods.

Pick Now

Fujiya's History

1910

Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations.
1912

Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year.
1914

In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.”(The photo shown is from the Ginza location.)
1920-

Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period.(The photo shown is of the Shinjuku location.)
1935

Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day.(The photo shows the package design from around 1959.)
1950

Fujiya’s beloved character “Peko-chan” was created.
1951

“Poko-chan” was created as the boyfriend of Peko-chan.
1951

Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets.
1954

Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children.
1962

Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite.
1963

Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion.
1964

Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages.
1968

Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan.
1973

B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins.
1982

Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie.
1984

Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan.
1989

Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established.
1994

Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness. It quickly became a long-time favorite among children and adults alike.
1995

The Birth of Peko-chan and Poko-chan’s Friend, Dog. This dog’s name is literally ‘Dog’
2004

Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market and supporting Fujiya’s overseas expansion.
2007

Fujiya entered a business and capital partnership with Yamazaki Baking in 2007 and became its consolidated subsidiary in 2008, marking a major turning point.
2014

Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary and strengthening the company’s production and brand portfolio.
2020

Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan, achieving record-breaking sales and becoming one of the most talked-about sweets of the year.
2022

FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits—such as Country Ma’am—targeting Vietnam and Southeast Asia.
2024

FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market.
2025

Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture.

1910

Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations.
1912

Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year.
1914

In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.”(The photo shown is from the Ginza location.)
1920-

Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period.(The photo shown is of the Shinjuku location.)
1935

Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day.(The photo shows the package design from around 1959.)
1950

Fujiya’s beloved character “Peko-chan” was created.
1951

“Poko-chan” was created as the boyfriend of Peko-chan.
1951

Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets.
1954

Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children.
1962

Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite.
1963

Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion.
1964

Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages.
1968

Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan.
1973

B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins.
1982

Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie.
1984

Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan.
1989

Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established.
1994

Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness. It quickly became a long-time favorite among children and adults alike.
1995

The Birth of Peko-chan and Poko-chan’s Friend, Dog. This dog’s name is literally ‘Dog’
2004

Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market and supporting Fujiya’s overseas expansion.
2007

Fujiya entered a business and capital partnership with Yamazaki Baking in 2007 and became its consolidated subsidiary in 2008, marking a major turning point.
2014

Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary and strengthening the company’s production and brand portfolio.
2020

Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan, achieving record-breaking sales and becoming one of the most talked-about sweets of the year.
2022

FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits—such as Country Ma’am—targeting Vietnam and Southeast Asia.
2024

FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market.
2025

Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture.

Fujiya’s Classics, Fresh Surprises, Every Month

A Legacy of Japanese Sweets since 1910

Japan's First National Cake Chain

1,000+ Stores in Japan

100+ Years of History

Japan's First National Cake Chain

1,000+ Stores in Japan

100+ Years of History

Monthly Peko Box

Discover This Month's Featured snacks

Fujiya's Classics

Peko chan

What is Fujiya’s Peko-chan?

Peko-chan is the iconic mascot of Fujiya, a long-established Japanese confectionery company. She is a cheerful girl character known for her trademark pose with her tongue playfully sticking out, and she has been loved in Japan for decades as the symbol of Fujiya’s sweets and shops.

Peko-chan’s History (1950~1970)

Peko-chan’s History (1950~1970)

Peko-chan’s History (2000~)

Peko Items

Fujiya's History

1910

1912

1914

1920-

1935

1950

1951

1951

1954

1962

1963

1964

1968

1973

1982

1984

1989

1994

1995

2004

2007

2014

2020

2022

2024

2025

1910

1912

1914

1920-

1935

1950

1951

1951

1954

1962

1963

1964

1968

1973

1982

1984

1989

1994

1995

2004

2007

2014

2020

2022

2024

2025

Fujiya’s Classics,
Fresh Surprises,
Every Month

A Legacy of
Japanese Sweets since 1910

Discover This Month's
Featured snacks